Promoting Dublin's Local Businesses
Last year, The Rising Tide Local Business Platform & Inchicore College of Further Education (ICFE) conceptualised a novel project, whereby the Digital Marketing Students would be allocated one of the (Rising Tide) business members to promote, over a period of 60 hours, as part of their work experience curriculum.
It’s been a while since we updated you, our Constant Engagers…but the Entrepreneurial Journey is never easy! We’ve had a few slings & arrows sent our way, since last December. We’re still tipping away, but, as you can gather not with the same freedom prior to December.
Wishing you all the best for 2023! Who’s ready to rock, then? Since November last we’ve been investigating ways to pivot the business. We have plenty of ideas about how to do so & we’re slowly (but surely) formulating the best strategy.
We obtained the sixth business willing to take part in our novel & inspiring project, The Local Business Rising’ Project. As you know this project will provide six students from The Marketing School at Inchicore College of Further Education (ICFE) to promote six Rising Tide businesses, forming part of the student’s Work Experience curriculum.
We are delighted to announce that our long-awaited project with the students of The Marketing School of Inchicore College of Further Education (ICFE) is really gathering momentum.
This increase in our energy levels was evidenced by our Social Media interactions, especially on Instagram (23 posts). Our posts have contributed to the 2.5% increase in the number of our followers (1,072 followers, now)….
This is your latest briefing on the actions, observations and results obtained from the previous week’s promotions of Local Dublin Businesses.And I wish there would be more highlights to report than the one’s we’ll mention below!
Last weekend saw us hosting our second Rising Tide Event. This time, it was held in the ‘Here!’ Student Accommodation Hub, Cork Street, Dublin 8. (Thanks, Damien!)
We continue to prepare for our event, NEXT SATURDAY in ‘Here!’ Student Accommodation hub, Cork Street. We’ve two of our client businesses confirmed & hopefully, we’ll confirm a couple more prior to the weekend. …
Progress across the week was stunted, despite our consistent efforts. Avenues for onboarding new businesses, chasing payments, receiving prompt feedback and / or responses, and even the weather, seemed to have a gravitational pull on one’s momentum! . . .
In order to do this, we started to create mini-adverts (regularly promoting our local businesses) that were fun (most important!), positive & engaging. We playfully called this strategy: ‘Fur Reel’. . .
We’re delighted to inform you that the fourth business to join our community last week was: YALLA Lebanese Restaurant on Main Street, Dundrum. Ali, the owner, is a young entrepreneur, …
Being Constant Engagers, ye already know that for the month of August we adjusted our strategy somewhat in preparation of the introduction of The Rising Tide Local Business Platform into the Work Experience. . .
In order to mitigate our lack of physical presence around the Southside of Dublin, we ran a paid promotion through Instagram (our favourite Social Media channel) celebrating our milestone of 1,000 followers achieved.
I ate one of the most delicious, juicy, scrumptious burgers I’ve ever had! No joke! The Bacon Quarter Pounder with Cheese from United Eats (off the Greenhills Road) was something to behold…Thanks, Angie!!!
Last week saw our latest paid promotions conclude. One promotion was a straight forward advert on behalf of Life in Motion Bike & Coffeeshop, Harold’s Cross Road, Dublin 6W.
We brought another new business onto the platform. Amaya Fusion is a top rated Indian Restaurant based in Rathfarnham, Dublin 14. They use premium quality meat in their dishes & all spices are created in-house! Some like it hot, after all.
Last week, our output through Social Media was not as frequent as we would’ve liked. But this does not mean we weren’t busy promoting our business clients & making opportunities happen on their behalf…
Over the last week, we continue to promote our clients with vigour incl. the distribution of the FreshPoint Pricelist, extensive Social Media posts & a paid promotion post encouraging Dublin’s Citizens to ‘Keep it Local!’
Last week saw my first (kinda full) week (notwithstanding the bank holiday Monday) out delivering office supplies to offices, residences & good aul bricks & mortar shops across South Dublin.
Here’s your latest installment of the development & growth of The Rising Tide Local Business Platform: a platform designed to support local Dublin businesses through using the full spectrum of marketing techniques.
News Reel / Successes Reel
- ★ Acquired 40 new business clients for FreshPoint since June 2020
- ★ Established Local Business Rising Project with Inchicore College of Further Education (ICFE) Marketing Students
- ★ Established 60 collaborations on behalf of our client businesses'
- ★ Our website achieved 10,000 visitors culminating in 15,000 visits in the last year.
- ★ Our weekly news article achieves 400 views on LinkedIn on average